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There is less opportunity to highlight one product, but more likely that your audience will spend more time clicking through the ad if they’re interested. Carousel images are used to tell a story or display an array of products. LinkedIn’s carousel image ad size is 1080 x 1080 pixels-a 1:1 aspect ratio. If you want to find out how your ads will look on the platform, you can use the community’s LinkedIn Ad Mockup. Single-image ads also work well because you can invest more time in designing one strong creative, which will often leave a better overall impression. LinkedIn single-image ads are best if you have a simple CTA and are aiming to retarget a specific product or service, rather than tell a story with your post. Ad creatives are also an item that you don’t want to be artificially resized it’ll be noticeable to your audience and reflect poorly on your brand.įor single-image ads, LinkedIn recommends you stick to a size of 1200 x 627 pixels. The extra care in following LinkedIn’s guidelines will result in better conversion rates, and allow you to run a more efficient campaign. Since you’re paying for the audience's attention now, it’s important to stick to best design practices so that you’re capturing the interest right away. Now that you’ve made your LinkedIn ad account, you’ll need to keep the four main ad sizes in mind. Then, add your ad copy and targeting, and set your budget in order to successfully launch.

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Choose your ad format and upload your creative, which you can build for free using Figma.

You can pick between self-service or managed campaigns.

Create an account, and select the type of campaign that you want to run.On the top right corner of your homepage, beside the “Work” icon is the “Advertise” icon.

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In this section, we’ll outline how to get started with LinkedIn advertising, ad dimensions on LinkedIn, the various ad formats, and how to design them. Businesses that need to target based on job type, seniority, industry, and title can reliably do so with the LinkedIn Ads platform. LinkedIn’s Ad targeting allows users to get very specific with their audience. Once you’ve set up your profile, it might be useful for you to incorporate LinkedIn ads into your growth plan.

Beyond that, you can use your cover image to highlight different events, keep it abstract, or convey your core product offering. Your background photo can be a number of things, but try to make the color palette match your logo to make the page header look seamless. That means that extending your brand presence on LinkedIn will increase your brand’s visibility, connect your business with your employee network, and, if you choose, learn more about your own customers.įor starters, a simple logo is a great choice for the profile photo.

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Beyond extending your digital brand, a strong profile allows you to interact with your customers and employees in a professional setting. LinkedIn business profiles serve a different purpose than personal profiles. In this section, we’ll break down how to create and design an optimal LinkedIn business page. We will also dive into how to approach advertising on the platform and the fundamentals of standing out in a more professional setting like LinkedIn. In this LinkedIn marketing guide, we’ll discuss the best practices and image dimensions used on LinkedIn for building both your personal and business LinkedIn profiles. Keeping the best design practices in mind and careful planning around LinkedIn’s image dimensions will ensure that your brand stands out among the 660+ million users on the platform.

With the emphasis on professional connections on LinkedIn, creating a sharp profile and advertisements that convert is more crucial than ever. It’s also proven to be useful for finding qualified leads, accurate audience targeting on ads, and of course, networking with fellow professionals. In addition to providing individuals a place to build a personal brand, LinkedIn is the best place to begin for brands and companies looking to increase their online presence. For those who are in a Business-to-Business (B2B) industry, LinkedIn is one of the most important platforms to have an engaging presence on. Every marketer understands the value of using different channels to reach different audiences.

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